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Reputationsmanagement: Manager Und Führungskräfte
Paperback
Series: Essentials
ManagementGeneral Political Science
ISBN13: 9783658103064
Publisher: Springer Nature
Published: Jul 21 2015
Pages: 39
Weight: 0.16
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
Anabel Ternès und Christopher Runge zeigen am Beispiel von Managern und Führungskräften, dass es sich auszahlt, in eine hohe Reputation zu investieren. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen über soziale Netzwerke und Internetforen. Eine negative Information entwickelt auf diese Weise schnell ein unkontrollierbares Eigenleben - mit unabsehbaren Folgen. Gerade für Manager und Führungskräfte ist es wichtig, stets den Überblick zu haben, was das Netz über die eigene Person oder das eigene Unternehmen sagt. Eine schlechte Reputation kann nicht nur zu Umsatzeinbu en führen, sondern den guten Ruf nachhaltig schädigen. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schützen.
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