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Reputationsmanagement: Employer Branding
Paperback
Series: Essentials
ISBN13: 9783658113179
Publisher: Springer Gabler
Published: Nov 24 2015
Pages: 44
Weight: 0.19
Height: 0.13 Width: 5.83 Depth: 8.27
Language: German
Anabel Ternès und Christopher Runge zeigen am Beispiel des War for Talents um die bestqualifizierten Mitarbeiter, dass es sich auszahlt, in eine hohe Reputation zu investieren. Ziel des Reputationsmanagements muss es daher sein, sich gegenüber Mitarbeitern und potenziellen Bewerbern als attraktiver Arbeitgeber zu präsentieren und so aktiv gute Mitarbeiter zu binden sowie neue Talente zu gewinnen. Dazu muss das Bedürfnis dieser Talente nach einem für sie optimalen Arbeitsplatz gezielt angesprochen werden, weshalb es des Aufbaus des Unternehmens als Arbeitgebermarke und vor allem der umsichtigen und zukunftsorientierten Pflege dieser Marke bedarf.
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