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Reputation Analytics: Public Opinion for Companies
Hardcover
MarketingGeneral Political Science
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ISBN13: 9780226029627
Publisher: Univ Of Chicago Pr
Published: Mar 30 2023
Pages: 496
Weight: 1.89
Height: 1.42 Width: 6.14 Depth: 9.06
Language: English
A scientific approach to corporate reputation from the field's leading scholar.
Public opinion is a core factor of any organization's success--and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.
In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.
A milestone work from one of social science's most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.
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