Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Remote Service Technology Perception and Its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-To-B-Setting

Remote Service Technology Perception and Its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-To-B-Setting

Paluch, Stefanie

Paperback

Series: Applied Marketing Science / Angewandte Marketingforschung

Marketing

ISBN10: 3834931004
ISBN13: 9783834931009
Publisher: Gabler Verlag
Published: Sep 23 2011
Pages: 419
Weight: 1.19
Height: 0.90 Width: 5.80 Depth: 8.20
Language: English
Remote services represent a young, but already important and fast growing form of technology-mediated services. Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers' holistic remote service experience and derives theoretical propositions that reflect main influence factors. Based on the empirical data, she generates managerial implications for remote service providers on how to increase the technology adoption and reinforce the relationships with their customers in high-technology environments.

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