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Relationship Marketing

Relationship Marketing

Hardcover

Business GeneralMarketing

ISBN10: 1138136948
ISBN13: 9781138136946
Publisher: Routledge
Published: Nov 26 2015
Pages: 264
Weight: 1.21
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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