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Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers

Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers

Paperback

Business GeneralManagement

ISBN10: 3658050934
ISBN13: 9783658050931
Publisher: Springer Gabler
Published: Feb 12 2014
Pages: 184
Weight: 0.60
Height: 0.47 Width: 5.83 Depth: 8.27
Language: English
Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

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