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612-822-4611
Readings in Modern Marketing

Readings in Modern Marketing

Paperback

Marketing

Currently unavailable to order

ISBN10: 9629962799
ISBN13: 9789629962791
Publisher: Chinese Univ Of Hong Kong Pr
Published: Jul 24 2007
Pages: 756
Weight: 2.37
Height: 1.67 Width: 6.30 Depth: 8.98
Language: English
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

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