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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Readings in Modern Marketing

Readings in Modern Marketing

Hardcover

Marketing

Currently unavailable to order

ISBN10: 9629962403
ISBN13: 9789629962401
Publisher: Chinese Univ Of Hong Kong Pr
Published: Nov 7 2006
Pages: 750
Language: English
Readings in modern marketing is a collection of Professor Quelch's highly praised articles previously published in such leading business journals as Harvard Business Review and Sloan Management Review. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, and marketing and society, Quelch presents important theories and practical tactics, offering an indispensable source of reference.

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