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Rural Marketing: Growing the Non-urban Consumer

Rural Marketing: Growing the Non-urban Consumer

Paperback

Business GeneralMarketing

ISBN10: 1032685255
ISBN13: 9781032685250
Publisher: Routledge India
Published: Feb 14 2024
Pages: 236
Weight: 0.79
Height: 0.53 Width: 6.14 Depth: 9.21
Language: English
Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.

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Velayudhan, Sanal Kumar

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Marketing