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The Routledge Companion to Marketing and Society
Paperback
Series: Routledge Companions in Marketing, Advertising and Communication
ISBN13: 9781032325217
Publisher: Routledge
Published: May 27 2024
Pages: 432
Weight: 1.64
Height: 0.92 Width: 6.85 Depth: 9.69
Language: English
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.
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Kubacki, Krzysztof
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