Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Role of Social Media in Agriculture Extension

Role of Social Media in Agriculture Extension

Raj, Neeraj
Sharma (Ed )., Saurabh

Paperback

Botany & Horticulture

ISBN10: 6630312856
ISBN13: 9786630312850
Publisher: LAP Lambert Academic Publishing
Published: Aug 20 2026
Pages: 136
Weight: 0.42
Height: 0.32 Width: 6.00 Depth: 9.00
Language: English
This book is about emerging relevance of social media as a viable and impactful tool for agricultural extension service delivery among rural youth. With increasing penetration of smartphones and improved internet connectivity in rural areas, digital platforms are no longer confined to urban populations. Rural youth, characterized by their relatively higher adaptability and openness to innovation, represent a critical demographic for driving forward the modernization of agriculture through information and communication technologies.One of the most significant conclusions drawn from this research is that perception and actual usage of social media are influenced more by psychological readiness and technological orientation than by fixed socio-demographic parameters. Education level stands out as a consistent predictor of positive perception and informed usage. As educational attainment improves, so does the likelihood of youth perceiving social media as a beneficial tool in agriculture. Conversely, attributes like gender, nativity, and work experience did not show significant differences, indicating that digital adoption transcends traditional social divides.

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