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612-822-4611
Role of Fairs and Festivals in Promoting Cultural Tourism

Role of Fairs and Festivals in Promoting Cultural Tourism

Paperback

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ISBN10: 6209635334
ISBN13: 9786209635335
Publisher: Scholars' Press
Published: Mar 27 2026
Pages: 348
Weight: 1.03
Height: 0.78 Width: 6.00 Depth: 9.00
Language: English
Role of Fairs and Festivals in Promoting Cultural Tourism in Andhra Pradesh and Telangana examines the significance of fairs and festivals in strengthening cultural tourism and contributing to the socio-economic development of these regions. Tourism is one of the fastest growing service industries in the world and plays a vital role in economic development by generating employment, increasing foreign exchange earnings, and improving infrastructure. India is well known for its rich cultural heritage, historical monuments, diverse traditions, and colorful festivals, which attract tourists from different parts of the world. However, despite having immense tourism potential, many cultural resources in India remain underutilized. Cultural tourism, which focuses on experiencing the traditions, customs, heritage, and lifestyles of local communities, has therefore become an important segment of the tourism industry. Historically, travel in India was closely associated with religious pilgrimages, fairs, and festivals where people traveled to sacred places and large gatherings to participate in cultural and religious celebrations.

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