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Rituals and Routines: Reflecting Change, Redefining Meaning, Recasting Scope
Paperback
Series: Key Issues in Marketing Management
ISBN13: 9781032889542
Publisher: Routledge
Published: Jul 20 2026
Pages: 146
Weight: 0.56
Height: 0.33 Width: 6.69 Depth: 9.61
Language: English
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
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