Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Right-Brain Justified: Scaling Cultures Through Unmistakable Leaders

Right-Brain Justified: Scaling Cultures Through Unmistakable Leaders

Novakoski, Michael D.
Dwortz, Robert D.

Hardcover

Business GeneralManagement

Currently unavailable to order

ISBN13: 9798891881785
Publisher: Advantage Media Group
Published: May 6 2025
Pages: 240
Weight: 1.10
Height: 1.10 Width: 5.90 Depth: 9.10
Language: English
What makes some companies truly unmistakable? In Right-Brain Justified, leadership experts Mike Novakoski and Rob Dwortz reveal it's not just about processes and profits--it's about people. Drawing from neuroscience and decades of organizational transformation experience, they present a revolutionary approach to leadership that bridges the gap between analytical business needs and human connection.

The authors introduce their brain science-backed methodology for helping leaders toggle right--accessing both logical and emotional intelligence to create extraordinary workplaces. Through their manager upskilling platform uMap(TM) and the Become Unmistakable (BU) approach, they demonstrate how vulnerability, authenticity, and psychological safety unlock human potential and drive measurable business results.

Filled with compelling case studies from companies across industries, practical frameworks, and actionable insights, this book shows leaders how to:

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