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Rethinking Advertising: Ethics and Effectiveness

Rethinking Advertising: Ethics and Effectiveness

Hardcover

AccountingBusiness GeneralMarketing

ISBN10: 3031865359
ISBN13: 9783031865350
Publisher: Palgrave MacMillan
Published: Jul 18 2025
Pages: 301
Weight: 1.19
Height: 0.75 Width: 5.83 Depth: 8.27
Language: English
With more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing. Against this rapidly-shifting backdrop, this edited volume showcases current academic perspectives and research cases on advertising from scholars representing a wide range of disciplines. The contributions in this book create a comprehensive overview of the current state of advertising--across many media--while highlighting conversations concerning the ethics of advertising and the most effective ways to advertise.

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