Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Retail Power Plays: From Trading to Brand Leadership

Retail Power Plays: From Trading to Brand Leadership

Jary, Michael
Wileman, Andrew

Hardcover

ManagementMarketingPublic Health

ISBN10: 033368527X
ISBN13: 9780333685273
Publisher: Palgrave Macmillan
Published: Jun 24 1997
Pages: 280
Weight: 1.10
Height: 0.69 Width: 5.50 Depth: 8.50
Language: English
How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.

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