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Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation
Hardcover
Investing & FinanceManagementMarketing
ISBN13: 9781838676643
Publisher: Emerald Pub Ltd
Published: Oct 7 2020
Pages: 240
Weight: 1.05
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English
Retail Futures is primarily aimed at academic researchers studying retailing (including internet and e- retailing), as well as upper level students who want to understand this phenomenon. In addition, the book is useful for practitioners who are experiencing the dramatic effects of new and smart technologies on their retail strategies. This work provides a strong collection of theories, empirical evidence, and case study applications synthesizing the emerging studies on the innovation and technology management for retailing in an accessible way.
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