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Cybercognitivismo 2.0: Manipolazione, Persuasione e Difesa Digitale
Paperback
Series: Cybercognitivismo
Publisher: Independently Published
Published: Nov 29 2025
Pages: 274
Weight: 0.74
Height: 0.68 Width: 6.00 Depth: 9.00
Language: Italian
CREDI DI CONTROLLARE LE TUE SCELTE ONLINE? RIPENSACI.
Le piattaforme digitali non ti spiano: ti creano.
Le cyber truffe non ti forzano: ti convincono.
I tuoi bias non ti fregano: sei tu che non li conosci.
TikTok riprogramma il cervello limbico dei tuoi figli. Google trasforma la tua attenzione in merce. ChatGPT ti restituisce la realtà che vuoi sentire, non quella che esiste. E se hai una neurodivergenza (es. ADHD, autismo, dislessia) sei il target perfetto per il sistema: più prevedibile, più profilabile, più redditizio.
IL PARADOSSO: solo il 30% della popolazione ha un cervello bilanciato, ma sicurezza e formazione sono progettate per l'utente medio che non esiste. Il 70% reale - cervelli asimmetrici, empatizzatori estremi, sistemizzatori compulsivi - resta scoperto. Eppure sono proprio questi cervelli diversi che vedono rischi invisibili agli altri.
CYBERCOGNITIVISMO 2.0 è l'evoluzione della psicologia della cybersicurezza: un framework operativo che unisce neuroscienze cognitive, social engineering, tecnologie persuasive e difesa comportamentale. Non è un libro di consapevolezza generica: è il manuale per smontare il meccanismo invisibile con cui vieni manipolato ogni giorno.
COSA IMPARERAI
- Bias Cognitivi: come ti rendono vulnerabile e come i criminali li sfruttano sistematicamente
- Loop Persuasivo generativo dell'AI: osserva, profila, produce contenuti su misura per i tuoi bias
- Tecniche di social engineering, phishing psicologico, deepfake come nuova religione
- Propaganda 2.0, controllo mentale, messaggi subliminali, psicotecnologie persuasive
- Neuromarketing e Economia Emotiva: come i brand hackerano il tuo cervello senza che tu te ne accorga
- Storytelling come arma: le truffe più efficaci sono sempre storie ben raccontate
- Capitalismo della sorveglianza > Sorveglianza generativa: TikTok, Google, Meta e ChatGPT sfruttano le tue vulnerabilità cognitive specifiche
- Human Vulnerability Management: gestire il rischio umano come si gestisce il rischio tecnologico
- Difesa cognitiva per neurodivergenti: come trasformare ADHD, autismo e altre neurodivergenze da vulnerabilità in vantaggio competitivo
IL LIBRO NON SI FERMA ALL'ANALISI. Troverai framework pratici per implementare:
- Security awareness basata su profili cognitivi reali (MBTI, DISC, intelligenza emotiva)
- Nudge comportamentali per superare automatismi pericolosi
- Gestione continua della vulnerabilità cognitiva (assessment, profiling, remediation)
- Formazione inclusiva per neurodivergenti: perché il 15-20% dei tuoi dipendenti fallisce sistematicamente i corsi standardizzati?
PER CHI È QUESTO LIBRO
- HR, CISO e Security Manager che devono proteggere persone reali, non utenti medi immaginari
- Genitori che vedono i figli ipnotizzati dallo schermo e vogliono capire cosa sta succedendo
- Neurodivergenti che hanno sempre pensato di essere il problema
- Psicologi e formatori che vogliono integrare cybersecurity e scienze cognitive
- Chiunque navighi online. Perché sei già un obiettivo, anche se credi di non esserlo.
Cybercognitivismo 2.0 integra le ricerche di Simon Baron-Cohen sulla neurodivergenza, Shoshana Zuboff sul capitalismo della sorveglianza, Daniel Kahneman sui bias cognitivi, B.J. Fogg sulle tecnologie persuasive, Robert Cialdini sull'influenza. E molte altre, tutte in un unico framework.
Il perimetro da difendere non è tecnologico: è cognitivo. E la tua diversità cognitiva non è fragilità è il tuo vantaggio competitivo più sottovalutato.
La cybersicurezza non si fa con i firewall. Si fa con il cervello. Il tuo.
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