Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Religiosity and Consumer Behaviour in Burkina Faso

Religiosity and Consumer Behaviour in Burkina Faso

Nasse, Theophile Bindeoue

Paperback

Management

ISBN10: 6630146409
ISBN13: 9786630146400
Publisher: Our Knowledge Publishing
Published: Jun 14 2026
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: English
Researchers' interest in religiosity and consumer behaviour stems from the fact that religion influences not only individuals' social behaviour but also their consumption behaviour [FAM et al., 2004; MANSORI, 2012; DIOP, 2012]. Little research on this subject has been conducted in Africa, and particularly in Burkina Faso. This study, set in the context of Burkina Faso, is exploratory in nature. Burkina Faso is a country where religion plays an important role, and it is worthwhile to investigate the reasons why some believers choose to consume industrially produced alcoholic beverages rather than non-alcoholic ones. Qualitative data was collected using a 'SONY voice recorder' through semi-structured interviews conducted with beverage consumers; this qualitative data was then transcribed by hand. The results show not only that religiosity partially influences consumption behaviour, but also that consumption behaviour partially influences religiosity.

Also from

Nasse, Theophile Bindeoue

View All

Also in

Management

View All