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Relationships and Networks in International Markets

Relationships and Networks in International Markets

Hardcover

Series: International Business and Management, Book 3

Business GeneralEconomicsMarketing

ISBN10: 0080430635
ISBN13: 9780080430638
Publisher: Emerald Pub Ltd
Published: Mar 12 1998
Pages: 480
Weight: 1.86
Height: 1.06 Width: 6.14 Depth: 9.21
Language: English
The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, relationship marketing has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.

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