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Reimagining Luxury: Building a Sustainable Future for Your Brand
Hardcover
ISBN13: 9781398613652
Publisher: Kogan Page
Published: Jan 30 2024
Pages: 272
Weight: 1.23
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically sustainable, companies need to shift their mindsets.
Reimagining Luxury offers invaluable guidance for businesses seeking to thrive in a sustainable future. Authored by Diana Verde Nieto, an expert in the field, and incorporating insights from industry leaders such as LVMH, L'Oreal, and Kering, as well as respected figures like Harvard Professor John Kotter and former Unilever CEO Paul Polman. This comprehensive guide provides practical advice on how to shift mindsets, heartsets and practices to achieve sustainable economic growth. Whether you're an established luxury organization or a new player in the field, this book is an essential resource for navigating the changing landscape of sustainability and innovation in the 21st century.
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