Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Redefining Marketing Communication With Neuromarketing and Generative AI

Redefining Marketing Communication With Neuromarketing and Generative AI

Rosário, Albérico Travassos

Hardcover

MarketingCognitionGeneral Computers

ISBN13: 9798337377346
Publisher: Igi Global Scientific Publishing
Published: Oct 9 2026
Pages: 600
Weight: 2.65
Height: 1.25 Width: 7.00 Depth: 10.00
Language: English
In an era when machines can emulate human thought, generate complex language, and even approximate emotional nuance, marketing stands at the threshold of one of its most profound transformations. The convergence of neuromarketing and generative artificial intelligence (GenAI) is reshaping not only how brands communicate but also how they connect, persuade, and build long-term emotional resonance with consumers. By combining insights into subconscious decision-making with the adaptive power of AI-generated content, organizations can craft messages that feel more personalized, timely, and psychologically attuned. This shift is redefining traditional marketing strategies, moving the field beyond broad audience targeting toward precision-driven engagement rooted in both data and human behavior. As these technologies continue to evolve, they promise to transform marketing communication into a more predictive, immersive, and emotionally intelligent discipline. Redefining Marketing Communication With Neuromarketing and Generative AI pioneers an integrated, interdisciplinary framework that bridges neuromarketing and GenAI, reimagining how emotion, cognition, and creativity converge in contemporary marketing communication. By drawing on insights from neuroscience, psychology, behavioral economics, computer science, and marketing, it establishes a scientific foundation for studying how human emotional processes interact with algorithmic intelligence in shaping consumer perception, decision-making, and loyalty. Covering topics such as brand narratives, loyalty strategies, and social interaction, this book is an excellent resource for academic researchers and scholars, postgraduate and doctoral students, marketing professionals and strategists, policymakers and ethics specialists, designers, UX researchers, entrepreneurs, technology developers, and more.

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