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Quantitative Models in Marketing Research

Quantitative Models in Marketing Research

Paperback

AccountingEconomicsMarketing

ISBN10: 0521143659
ISBN13: 9780521143653
Publisher: Cambridge
Published: Jun 10 2010
Pages: 224
Weight: 0.80
Height: 0.47 Width: 6.69 Depth: 9.61
Language: English
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.

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