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Qualitative Research Methods in Public Relations and Marketing Communications
Hardcover
MarketingGifts & Stationery General
ISBN13: 9780415471176
Publisher: Routledge
Published: Aug 24 2010
Pages: 416
Weight: 1.67
Height: 0.94 Width: 6.14 Depth: 9.21
Language: English
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
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