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Qualitative Marketing Research: Understanding Consumer Behaviour
Hardcover
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781041031154
Publisher: Routledge
Published: Feb 24 2026
Pages: 290
Weight: 1.50
Height: 0.69 Width: 6.69 Depth: 9.61
Language: English
This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.
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