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The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities

The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities

Hardcover

Series: Quintessence

ManagementMarketing

ISBN10: 3642454437
ISBN13: 9783642454431
Publisher: Springer
Published: Jul 15 2014
Pages: 144
Weight: 0.91
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Marketing and Marketing Management: A First Basic Understanding.- Step 1 - Market Analysis: Structuring and Evaluating the Market Information.- Step 2 - Strategic and Operative Marketing Planning: Segmenting, Targeting, Positioning.- Step 3 - Marketing Implementation: Executing the Marketing Plan.- Conclusion: Marketing and Railroad Companies.

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