• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Qualitative Methods for Marketplace Research

Qualitative Methods for Marketplace Research

Paperback

ManagementMarketingGeneral Reference

ISBN10: 0761922709
ISBN13: 9780761922704
Publisher: Sage Pubn
Published: Mar 16 2001
Pages: 272
Weight: 0.81
Height: 0.56 Width: 6.02 Depth: 9.18
Language: English
All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.

Also in

Marketing