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Public Relations: Theory and Practice

Public Relations: Theory and Practice

Paperback

Marketing

Currently unavailable to order

ISBN10: 1865089222
ISBN13: 9781865089225
Publisher: Allen & Unwin
Published: Apr 1 2004
Pages: 480
Weight: 2.01
Height: 1.21 Width: 6.84 Depth: 9.04
Language: English
This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management.

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