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Public Relations Practices: Managerial Case Studies and Problems

Public Relations Practices: Managerial Case Studies and Problems

Paperback

Marketing

ISBN10: 0133127648
ISBN13: 9780133127645
Publisher: Pearson
Published: Dec 29 2012
Pages: 288
Weight: 0.83
Height: 0.39 Width: 7.02 Depth: 9.11
Language: English
MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

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