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Public Relations Metrics: Research and Evaluation

Public Relations Metrics: Research and Evaluation

Hardcover

Series: Routledge Communication

MarketingGeneral ReferenceGeneral Sociology

ISBN10: 0805862722
ISBN13: 9780805862720
Publisher: Routledge
Published: May 1 2008
Pages: 348
Weight: 1.50
Height: 0.94 Width: 6.00 Depth: 9.00
Language: English
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. This volume serves as supplemental text in public relations research courses, and will be used by practitioners who are evaluating their own work.

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