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Produktmanagement Klipp & Klar
Paperback
Series: Wiwi Klipp & Klar
ISBN13: 9783658449773
Publisher: Springer Gabler
Published: Jul 15 2024
Pages: 166
Weight: 0.70
Height: 0.38 Width: 7.00 Depth: 10.00
Language: German
In diesem Buch erhalten akademisch und praktisch Interessierte einen konzentrierten und umfassenden Überblick über die wesentlichen Aufgabengebiete des Produktmanagements. Dieser Überblick ist mit zahlreichen Fall- und Praxisbeispielen versehen, damit abstrakte Begriffe und Konzepte anschaulich werden.
Übungsaufgaben und Lösungsskizzen helfen den Lesern dabei, die Inhalte nochmals zu rekapitulieren und auf praktische Fälle anzuwenden.
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