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Principles of Marketing

Principles of Marketing

Hardcover

Marketing

ISBN10: 1635490022
ISBN13: 9781635490022
Publisher: Larsen & Keller Education
Published: Apr 7 2017
Pages: 325
Weight: 2.14
Height: 0.75 Width: 8.00 Depth: 10.88
Language: English
Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers. It is designed in a way that it provides deep knowledge about the crucial factors affecting marketing and its most unique techniques. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of marketing. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.

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