Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Practical Guide to Understanding Your Pricing Options: Price Your Product or Service for Strategic Objectives

Practical Guide to Understanding Your Pricing Options: Price Your Product or Service for Strategic Objectives

Imke, Steven

Paperback

Marketing

ISBN10: 1534684468
ISBN13: 9781534684461
Publisher: Createspace
Published: Mar 21 2016
Pages: 52
Weight: 0.18
Height: 0.11 Width: 6.00 Depth: 9.00
Language: English
Pricing is one of the most unsung elements of marketing. Practical Guide to Understanding Your Pricing Options teaches the reader how to price their products or services strategically. By implementing the suggestions in this book, the reader will be able to use pricing to not only encourage customers to buy but to maximize their profit margins. This book is broken into 3 parts. In the first part, Pricing Strategies, the author describes 14 pricing strategies to drive specific customer behaviors such as building customer loyalty, ensuring more consistent business cash flow, and encouraging customers to buy in larger quantities. Part two, Pricing Concepts, looks at such concepts as price elasticity and pricing at the margins so a business has the tools to maximize its profit margins. The final part, Behavioral Economics, introduces the reader to customer psychology. For example, this section looks at how customers have an irrational, yet predictable reaction to free products, decoy prices, and fear of loss. Practical Guide to Understanding Your Pricing Options is a concise and easy to read guide packed with solid advice that will help the reader implement pricing strategies to achieve specific business objectives.

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