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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Poorly Made in China

Poorly Made in China

Paperback

Marketing

Publisher Price: $16.95

ISBN10: 0470928077
ISBN13: 9780470928073
Publisher: Wiley
Published: Jan 11 2011
Pages: 272
Weight: 0.71
Height: 0.81 Width: 6.12 Depth: 8.94
Language: English
An insider reveals what can--and does--go wrong when companies shift production to China

In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade--the deliberate and secret habit of Chinese manufacturers to widen profit margins through the reduction of quality inputs. U.S. importers don't stand a chance, Midler explains, against savvy Chinese suppliers who feel they have little to lose by placing consumer safety at risk for the sake of greater profit. This is a lively and impassioned personal account, a collection of true stories, told by an American who has worked in the country for close to two decades. Poorly Made in China touches on a number of issues that affect us all.

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