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Political Reputation Management: The Strategy Myth
Hardcover
Series: Routledge New Directions in PR & Communication Research
ISBN13: 9781138796560
Publisher: Routledge
Published: Jan 20 2015
Pages: 214
Weight: 0.95
Height: 0.70 Width: 6.20 Depth: 9.20
Language: English
It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and perceived.
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