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Platform Strategy for Global Markets: Strategic Use of Open Standards and Management of Business Ecosystems

Platform Strategy for Global Markets: Strategic Use of Open Standards and Management of Business Ecosystems

Hardcover

Business GeneralManagement

ISBN10: 9813367881
ISBN13: 9789813367883
Publisher: Springer Nature
Published: Feb 9 2021
Pages: 344
Weight: 1.51
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Explains global platform strategies based on academic research
Provides case studies on platform firms and global ecosystems of diverse industries
Integrates academic theories and business practices

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