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Perry's Department Store: A Product Development Simulation
Paperback
ISBN13: 9781563673771
Publisher: Continnuum-3PL
Published: Mar 1 2006
Pages: 128
Weight: 1.14
Height: 0.55 Width: 8.61 Depth: 10.86
Language: English
Perry's Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry's, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.
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