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Perceptive Innovation
Paperback
Publisher Price: $25.00
ISBN13: 9789819466757
Publisher: Caleb Kow
Published: Jun 13 2026
Pages: 352
Weight: 1.04
Height: 0.73 Width: 6.00 Depth: 9.00
Language: English
Many innovations fail not from a lack of technical capability, but from a misalignment with human perception. Across decades and industries, objectively superior products consistently lose to technically inferior alternatives that master how they are perceived. Whether it's Betamax losing to VHS, Windows Phone failing despite elegant design, or enterprise AI projects collapsing despite flawless code, the pattern is identical: perception doesn't just influence adoption-it holds the veto. The Thesis
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