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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Public Relations in Practice

Public Relations in Practice

Paperback

MarketingGeneral Reference

ISBN10: 0190912073
ISBN13: 9780190912079
Publisher: Oxford Univ PR
Published: Jan 4 2019
Pages: 144
Weight: 0.50
Height: 0.40 Width: 6.10 Depth: 9.10
Language: English
Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.

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