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Public Relations in Japan: Evolution in a Culture of Lifetime Employment
Hardcover
Series: Routledge New Directions in PR & Communication Research
MarketingGeneral ReferenceJapanese History
ISBN13: 9781138634763
Publisher: Routledge
Published: Oct 2 2018
Pages: 186
Weight: 1.01
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR gurus defining the field.
Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.
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