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The Psychology of Choice: How DISC and Neuromarketing Shape Marketing
Hardcover
Business GeneralMarketingSelf-Help
Publisher Price: $29.99
Publisher: Bnds Media
Published: Oct 29 2025
Pages: 164
Weight: 0.86
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
The Psychology of Choice: How DISC and Neuromarketing Shape Marketing explores how people actually think, feel, and decide - and how marketers, entrepreneurs, and consultants can use that understanding to build brands that connect on a deeper level.
Combining the behavioral insights of DISC methodology with the science of neuromarketing, this book shows how to decode decision-making patterns, design communication that fits different personality types, and translate neuroscience into practical marketing actions.
With this book, you will:
- Understand how attention, emotion, and memory shape decisions.
- Learn to adapt your message to different DISC personality types.
- Apply neuromarketing principles to design emotionally resonant experiences.
- Use sensory cues to build stronger brand associations.
- Explore real examples of how emotion drives trust, loyalty, and sales.
Perfect for marketers, entrepreneurs, and business strategists, The Psychology of Choice is a practical guide to creating authentic, human-centered marketing - where psychology meets strategy, and influence becomes genuine connection.
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