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ProphetAbility: The Revealing Story of Why Companies Succeed, Fail and Bounce Back
Paperback
ISBN13: 9781983100741
Publisher: Independently Published
Published: Jun 15 2018
Pages: 272
Weight: 0.69
Height: 0.61 Width: 5.25 Depth: 8.00
Language: English
Most companies don't fail because they made bad decisions. They fail because no one was listening to the right voices.
Every organization has priests - executives who defend what's already working - and prophets, who hear what customers are actually saying about what's coming next. Most companies silence their prophets without realizing it. By the time the disruption arrives, it's too late to course correct.
Tony Bodoh and Betsy Westhafer show CEOs and senior leaders how to build the organizational capacity to hear unfiltered customer truth, spot market shifts before they become threats, and act on what they hear before the window closes.
If your strategy depends on knowing where your market is going, this book gives you the system to find out - from the people who already know.
ProphetAbility is a #1 Amazon bestseller.
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