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Promotional Practices and Perspectives from Emerging Markets
Hardcover
Series: Advances in Emerging Markets and Business Operations
ISBN13: 9781032269146
Publisher: Routledge India
Published: Sep 5 2022
Pages: 274
Weight: 1.24
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.
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