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Product Strategy for High Technology Companies

Product Strategy for High Technology Companies

Hardcover

AccountingBusiness GeneralManagement

ISBN10: 0071362460
ISBN13: 9780071362467
Publisher: McGraw-Hill Companies
Published: Nov 2 2000
Pages: 400
Weight: 1.56
Height: 1.27 Width: 6.30 Depth: 9.32
Language: English
One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

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