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Product Portfolio Management for Performance
Hardcover
Business GeneralManagementMarketing
ISBN13: 9781032765037
Publisher: Routledge India
Published: Dec 15 2025
Pages: 248
Weight: 1.23
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
This book offers innovative strategies for designing an Integrated Product Portfolio Management (IPPM) system that prioritizes customers, quality, growth, and profits.
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