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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Product placement of BMW: Did the product placement in the latest "Mission Impossible" movie increase the purchase intention of BMW branded cars?

Product placement of BMW: Did the product placement in the latest "Mission Impossible" movie increase the purchase intention of BMW branded cars?

Paperback

ManagementMarketing

ISBN10: 3656491003
ISBN13: 9783656491002
Publisher: Grin Verlag
Published: Sep 12 2013
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: English
Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,6, Karlshochschule International University (BWL - International Marketing Programme), course: BWL - International Marketing Programme, language: English, abstract: The investigation is focusing on the basic problem, if the brand placement in the movie Mission Impossible - Ghost Protocol was a wise investment. Research question: Did the product placement in the latest Mission Impossible movie increase the purchase intention of BMW branded cars? Hypothesis: If the brand image and the image of the movie fit well then the purchase intention increases. Primary research: Questionnaire with application of the Semantic Differential

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