• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Product Information Management: Theory and Practice

Product Information Management: Theory and Practice

Hardcover

Series: Management for Professionals

ManagementMarketing

ISBN10: 3319048848
ISBN13: 9783319048840
Publisher: Springer Nature
Published: May 19 2014
Pages: 179
Weight: 1.00
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

1 different editions

Also available

Also in

Management