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Proceedings of the 1986 Academy of Marketing Science (Ams) Annual Conference
Paperback
Series: Developments in Marketing Science: Proceedings of the Academ
ISBN13: 9783319385563
Publisher: Springer Nature
Published: Sep 24 2016
Pages: 497
Weight: 2.60
Height: 1.07 Width: 8.25 Depth: 11.00
Language: English
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
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