Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Pro Logo: Brands as a Factor of Progress

Pro Logo: Brands as a Factor of Progress

Chevalier, M.
Mazzalovo, G.

Hardcover

Investing & FinanceManagementMarketing

ISBN10: 1403918252
ISBN13: 9781403918253
Publisher: Springer Nature
Published: Oct 10 2003
Pages: 288
Weight: 1.42
Height: 0.93 Width: 6.40 Depth: 9.52
Language: English
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.

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