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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Private Label Brands at ASDA: Why Supermarket Retailers Should Understand Consumer Behaviour

Private Label Brands at ASDA: Why Supermarket Retailers Should Understand Consumer Behaviour

Nehls, Valentin

Paperback

ManagementMarketing

ISBN10: 3640737059
ISBN13: 9783640737055
Publisher: Grin Verlag
Published: Oct 31 2010
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: English
Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 69%, Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: A thorough understanding of consumer behaviour, 'to know and understand the consumer so well that the product or service fits him' (Drucker n.d. cited in Kotler 2003) precedes the marketing activities of all consumer-oriented organisations. The aim of this paper is to explain, with reference to associated theoretical models, why consumer behaviour is important to supermarket retailers and how it can be influenced. To put theory into context, I have selected the UK food retailer ASDA to demonstrate how responsiveness to consumers is implemented into its food trading strategy to ensure the organisation's effectiveness.

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